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Indonesian town transforms into rainbow-splashed tourist destination

17-May-2017


Avery Matera, Architectural Digest

A small rainbow village in Indonesia may have just become the most colorful place on earth, practically overnight.

The small town, named Kampung Pelangi, nests in Randusari in South Semarang and was recently transformed into something that the government is hoping will attract more tourists in the future, according to Lonely Planet.

The result is an incredible rainbow collection of houses, buildings, bridges, and the like that come together to form an Instagram lover’s paradise. Lonely Planet reports that the government in Semerang initially allocated a budget of Rp 300 million (approximately $22,500 USD) for the project, though it is expected to cost about Rp 2 billion (roughly $150,000 USD) when all is said and done. Though the main part of the process has been completed, there is cleaning and clearing that must be finished, as well as hope of expanding the colorful paint to a total of 390 houses.

Each house has been painted a minimum of three colors, though many boast more than that, to ensure that the theme runs deep. In addition to the rainbow fences, roofs, and even benches that fill the village, there are countless 3-D drawings and murals to be found. It seems as though the colorful makeover is working; as Lonely Planet claims, “residents are selling food and souvenirs to the increasing numbers of visitors visiting the area. It is becoming particularly popular with photo enthusiasts, which is unsurprising given the sheer number of opportunities it presents for stunning images.”

Don’t just take our word for it, though: A quick Instagram search reveals more photos of the multicolored locale than we can count—and the project has been complete for only a month. Though Kampung Pelangi may be a long trek across the country from the more popular destination of Bali, it is certainly making a case for off-the-beaten path vacation destinations.


Architectural Digest
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